TOYOTA SIGNS A MULTI-YEAR SPONSORSHIP DEAL WITH NFL

Image Credit: Toyota

Toyota has signed a multi-year sponsorship deal with the National Football League (NFL) to become the Official Automotive Partner of the NFL. The agreement will allow Toyota to use the NFL calendar as a marketing tool to communicate its brand message to football fans across the US. Toyota will aim to engage fans in an authentic way, enhancing their fan experience and driving Toyota brand loyalty. The partnership will extend beyond stadiums and into football-loving communities across the country, aligning with the NFL's commitment to diversity and inclusion. 

Toyota has supported the League's media partners and clubs, and its new partnership will be enhanced by national broadcast television and online media investments. Toyota also sponsors eleven NFL teams through its network of dealer associations, with local activations driven by Toyota's 1,200+ dealers across the US. The partnership aims to bring the shared mission of Toyota and the NFL into the living rooms and communities of fans across the nation... Read more