KUDOS: 50 YEARS OF GROUNDBREAKING DESIGN AND INNOVATION WITH TOYOTA!

Image Credit: Toyota

CALTY Design Research, the American outpost of Toyota's global design network, is celebrating 50 years of groundbreaking design and innovation. Established in 1973 in El Segundo, California, CALTY was the vision of Dr. Shoichiro Toyoda and Eiji Toyoda. The studio was deliberately kept quiet to develop a unique identity and provide fresh, creative inspiration to Toyota's global design headquarters in Japan. 

The studio's direction and role evolved alongside Toyota's growth, with the 1970s being the decade of discovery and research. The 1980s introduced the studio's shift toward exploring innovative design language and techniques, with the first high-performance sports car concept being the MX-1 in 1983. 

The BLC concept is the latest in a long line of thought-provoking concepts dreamed up by the CALTY design team. Some of these concepts, like an early FJ40 proposal and the MX-2 sports car concept, never made it past the walls of the design studio but are being shared for the first time today.. . Read more